Populism is a political ideology or approach that seeks to appeal to the interests and concerns of the general population, often in opposition to an established elite or governing structure. Typically framed around a "us versus them" narrative, populism can manifest across various points on the political spectrum, from left to right. While populist leaders often present themselves as champions of the "common people," critics argue that populism can oversimplify complex issues and potentially undermine democratic institutions. The rise of populist movements has been facilitated by social and economic factors, including income inequality, dissatisfaction with the status quo, and the proliferation of social media platforms that enable direct communication between leaders and the public. Populism can have significant impact on policy-making, social cohesion, and the health of democratic institutions.