Disruption refers to the process by which new technologies, methods, or innovations fundamentally alter existing markets, industries, or social practices. This phenomenon often results in the decline or obsolescence of established products, services, or business models. While the term is most frequently used in the context of technology and startups, disruption can occur in any sector, including healthcare, education, and transportation. Disruptive innovations typically start by meeting the needs of a niche market but eventually gain wider acceptance, forcing established players to adapt, collaborate, or risk becoming irrelevant. For consumers, disruption often brings about increased convenience, lower costs, and new possibilities. However, it can also result in societal challenges, such as job displacement and regulatory complexities. Overall, disruption serves as a catalyst for rapid change and innovation, driving industries and societies toward new directions and paradigms.