Innovation refers to the process of creating new ideas, products, services, or methodologies that offer improved or novel solutions to existing problems. It involves a combination of creativity, technology, and strategic thinking, aiming to add value to a business, society, or culture. Innovation can be incremental, offering minor improvements to existing systems, or disruptive, leading to fundamental changes in the way things are done. It's not confined to the tech industry or start-up culture; sectors such as healthcare, education, transportation, and even public services also engage in innovation to improve efficiency, quality, and user experience. Various factors drive innovation, including competition, consumer demand, and advances in technology. It often involves a multidisciplinary approach, incorporating insights from different fields and expertise. For businesses, innovation is often seen as a critical component for growth and sustainability, especially in fast-changing markets. At the societal level, innovation can address significant challenges such as environmental sustainability, healthcare accessibility, and education. However, it also poses risks and ethical considerations, such as the potential for job displacement due to automation, or the societal implications of data privacy and bioengineering.